Data Quality and Suppression

What Is Match Confidence in Data Enrichment?

Match confidence helps buyers understand how strongly an enriched field or matched record appears to connect to the input file.

Updated 2026-08-07

Why Match Confidence Matters

Not every match has the same strength. A record with matching name, company, domain, title, and location may be stronger than a record with only a partial name and company.

Match confidence helps teams decide which records are ready to use, which need review, and which should be left out.

Common Confidence Inputs

Confidence can be influenced by company domain, name similarity, title match, geography, profile URL, existing IDs, company records, and the quality of the original input.

  • Company and domain match
  • Contact name and title match
  • Location or profile indicators
  • Duplicate and suppression checks
  • Review notes for uncertain records

Use Confidence as a Review Aid

Match confidence is not a magic score. It is a practical review aid. Buyers should use it with validation status, suppression flags, delivery notes, and their own campaign rules.

Helpful Next Pages

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