Why Match Confidence Matters
Not every match has the same strength. A record with matching name, company, domain, title, and location may be stronger than a record with only a partial name and company.
Match confidence helps teams decide which records are ready to use, which need review, and which should be left out.
Common Confidence Inputs
Confidence can be influenced by company domain, name similarity, title match, geography, profile URL, existing IDs, company records, and the quality of the original input.
- Company and domain match
- Contact name and title match
- Location or profile indicators
- Duplicate and suppression checks
- Review notes for uncertain records
Use Confidence as a Review Aid
Match confidence is not a magic score. It is a practical review aid. Buyers should use it with validation status, suppression flags, delivery notes, and their own campaign rules.
Helpful Next Pages
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