What Is Data Enrichment?
Data enrichment is the process of improving a file by adding useful fields, correcting incomplete records, and adding review indicators that help teams decide how a record should be used. For campaign work, enrichment is most useful when it is tied to a real audience requirement and not treated as a generic append.
- Append available contact and company fields
- Normalize names, domains, titles, and locations
- Add validation, suppression, and match confidence indicators
- Prepare the final file in an approved delivery format