Data Cleaning Fixes What Is Already There
Data cleaning focuses on making the existing file usable. It may include standardizing company names, fixing formats, removing duplicates, applying suppressions, checking domains, and flagging records that need review.
Cleaning is often the first step because appending new fields to a messy file can create more confusion.
Data Enrichment Adds Useful Fields
Data enrichment adds available information to records. That may include titles, seniority, company domains, industry, company size, business emails where available, phone fields where available, validation indicators, and match confidence.
Most Campaign Files Need Both
A campaign-ready file usually needs cleanup and enrichment together. The file should be deduped, formatted, enriched with useful fields, and returned with practical notes about validation, suppression, confidence, and limitations.
- Clean the file before adding new fields
- Enrich only around approved requirements
- Return review flags and delivery notes
- Avoid hiding field-coverage limits
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